The field of continuing education and lifelong learning is making the transition in responding to the new economy, adapting to online marketing, and meeting the demands and interests of learners in the new economy. This year’s report is more optimistic than we have been in several years about where programs are now, and where they are headed.
New Mentoring Program
A new mentoring program for LERN members under age 36 starts this month. LERN leader Mark Mrozinski of Palatine, Illinois, created the program design.
Anyone under age 36 who wants a mentor, and anyone older who wants to be a mentor, should email firstname.lastname@example.org to become involved.
First Future Chair
Susan Davis of the American Society of Civil Engineers in Washington DC has been named the first Chair of the new Future Leaders Council, serving members under age 36. She leads the first meeting of the Future Leaders Council in San Francisco.
Print Still Critical
* Roughly 80% of all mail delivered is opened compared to only about 20% for e-mails.
* Print delivers a higher response rate compared to email. The Chief Marketing Officers Council found that the average response rate for email is 0.12%, whereas the average response rate for direct mail is 4.4%.
* Websites supported by catalogs yield 16.3% more revenue than those not supported by catalogs. Direct mail expert Paul Franklin reports the data in his Top Ten Best Promotion Ideas of the Year session.
Gen X & Y Now Majority
Gen Xers and Gen Yers attending the big LERN conference are the majority for the first time ever, according to birth years of those attending.
Gen Xers are 39% of attendees, with Gen Y at 12%, for a total of 51%. Baby Boomers are 49% of attendees. The oldest participant is 67, and the youngest 22.
Conference Reports Coming
Look in your LERN magazine for full coverage of the LERN conference, the most exciting week of the year.
Make Plans Now
The 2014 LERN Conference is November 21-23, 2014, at the Walt Disney World Dolphin hotel in Orlando, Florida. The hotel is so large we will not need any overflow hotels. Mark your calendar now!
Use Google+ in Marketing
Use Google+ in your marketing, eMarketing expert Suzanne Kart is telling people in the Top Ten Promotion Ideas of the Year session at the big conference. Over the last year, enough data has been collected on the SEO ranking effect of Google+ to determine it is the most important factor in SEO ranking found a study released this year, she says.
New LERN data show that programs in suburban areas are already feeling the effects of the decline in auto driving and younger people moving back into cities.
A special report, “The End of the Auto Age,” marks the 10th Anniversary of the classic Nine Shift book predicting the changes occurring now. The report is part of the NineShift session at the big LERN conference.
UGotClass Up 36%
LERN members registered 36% more students for UGotClass online courses in November than last November. The 2013 UGotClass Annual Report is a special free 30 minute webinar Thursday, December 12 at 2 pm ET. Everyone is welcome to attend.